TARGETING WITH PERSONAS
Personas is a neuro marketing strategy based on the findings from psychology, brain research, evolutionary biology and consumer research. The strategy focuses on targeting unconscious motives and emotions which influence human behavior inlcuding buying decisions heavily. We use web analytics and public data from social media networks in order to profile the data.
LEAN PLATFORM DESIGN
Before we build, we learn. We explore market opportunities and take an educated approach to continuously, and quickly, optimize for your brand. We set a strategy and define a goal. We then launch a minimum viable product to get fast customer feedback. This feedback loop of launching, learning and optimizing is done over and over again. This strategy delivers month-over-month growth and outperforms traditional product development approaches.
PERSONALISED COMMUNICATION
We are all individuals, and everyone wants to be recognised as such. This is why personalisation will continue to not only be important, but ESSENTIAL. We leverage data analysis to create dynamic campaigns, and personalized automations to deliver individualised messages, and product offerings to current or prospective customers.
AGILE ONLINE MARKETING
Agile Digital Marketing helps target todays unlinear Customer Journey
Strategy integrates all relevant channels and touchpoints
Building Cross-Channel Campaigns helping customers through the conversion funnel
Budgets and efforts adapt according to results in numbers
Results are attributed to each channel, disregard of last-click results
